INNOVATIVE RECRUITING VIA VIDEO APPLICATION AT THE SPARKASSE BODENSEE – A PRACTICAL CASE

With its 26 branch offices and 31 self-service branches, Sparkasse Bodensee uses the mobile video application to recruit new employees in the competition for clever minds. “For a traditional company with regional roots, it is important to be a modern and innovative employer. This must also be made visible to the outside world. We want to show what attractive training and career opportunities the bank has to offer”, says Thomas Bals, personnel officer at Sparkasse Bodensee.

Expansion of the digital service offer

In the context of demographic change and ongoing digitalisation, the Bank is further expanding its range of services. The focus is on simple, practical and digital products . This also places new demands on the company’s future employees. For the development of new products and services and for advising customers, media skills and a high level of language skills are therefore two criteria relevant to success. For these reasons, Sparkasse Bodensee has decided to integrate Talentcube’s mobile video application into its recruiting process.

Per Recruiting App convince with media competence and language ability

After reviewing the submitted application documents, the most interesting candidates receive an invitation to submit a mobile video application. This gives the HR managers at Sparkasse Bodensee additional opportunities. In this way, they can immediately gain a personal impression of the media competence, linguistic expressiveness and spontaneity of the potential new employees. They do not even have to invite them to an interview immediately. That saves valuable time and costs in the hiring process . This procedure also enables a faster and mutually transparent procedure . After completing the mobile video application, the candidate is always informed about the status of his application via the app on his smartphone. A prompt and direct communication at eye level is thus possible.

The video application as the TOP communication medium

The use of smartphones, even when searching for a new job, corresponds to the reality of life of more and more job seekers. The following applies to them: “Mobile only” instead of “Mobile first”. The use of mobile video applications in recruiting of new employees is thus a further important step in the development of new recruiting channels and in the “War of Talents”. Sparkasse Bodensee is not only opening up new, necessary communication channels and recruiting channels to potential new employees, but is also living the change within the framework of the digitalisation of financial services.